ABOUT US
WHAT'S THE VIBE?
Underground Radio is an online radio station based in Durban. We are also a training platform for aspiring radio content creators.
WHO DO WE SERVE?
Youth living in Durban (Zillennials and Gen-Z) and the young at heart. Their LSM (living standard measures) and SEM (socio- economic measure) do not matter.
They are inquisitive young individuals who enjoy engaging with online content and radio and who embrace the areas in which they live. They will seize opportunities that come their way!
OUR 5 PILLARS
Character – Real, unique, relatable, responsible, entertaining
Music – A mix of today’s biggest hits and music (old and new) that isn’t played often or never played at all on other commercial stations (multilingual)
Fun – Underground Radio is a fun but responsible brand
Belonging – We reflect what it’s like to live in Durban and bring you all the information you need
Caring – Community involvement
